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Origin'Info: deciphering this new food logo
The Origin'Info food logo will appear on packaging in the summer of 2024. What does it mean? And on which products will it appear?
A new food logo will be appearing on packaging from summer 2024. After Nutri-Score, which is supposed to display the nutritional value of processed foods, it will be Origin'Info's turn to offer consumers greater transparency... At least in theory. What is it all about? We explain.
What is the Origin'Info logo?
According to a UFC-Que Choisir survey published at the end of March 2024, two-thirds of processed foods (ready-made meals, canned goods, etc.) do not indicate the origin of their ingredients. And yet, for 80% of consumers, product origin is one of the main purchasing criteria, along with price.
The Origin'Info logo would compensate for this lack of transparency by presenting, in the form of a white rectangle, the names of the countries of origin of the recipe's three main ingredients.
Non-mandatory labelling
While this is a positive step, it does not necessarily mean a revolution, as the logo is not compulsory. In compliance with European law, this labelling will, like Nutri-Score, be voluntary. According to the Ministry of the Economy, 80 companies have already signed the charter, including Fleury Michon, Panzani, Bonduelle and Saint-Mamet. By the end of 2024, more than 10,000 products could be labelled.
Companies wishing to do so will also be able to display a QR code to be scanned with a smartphone on the packaging, in place of thea rectangle indicating the three main countries of origin, to avoid having to re-edit the packaging too often in the event of ingredient changes. An option that displeases consumer associations, who argue that customers will certainly not have the reflex to scan their cans.
Nevertheless, this new label on processed foods could help consumers who want to reduce their carbon footprint, or support local agriculture, to make their choice from among the multitude of products sold in supermarkets.
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