Nicolas Paciello closes CinqSens to open a new patisserie
The pastry chef will open "Nicolas Paciello Pâtisserie" in September in Boulogne-Billancourt and Pantin. Discover his new proposal.
Four years after the launch of CinqSens, Nicolas Paciello is renewing itself. In September 2024, he will open Nicolas Paciello Pâtisserie, in place of his former stores in Boulogne and Pantin, with a new visual identity but above all a renewed, more accessible and regressive offer. The pastry chef tells us all about this renewal.
"This new brand is 100% me".
After a difficult period, Nicolas Paciello parted company with his partner at CinqSens to work hand in hand with his partner Lucille Jasmin. Since September 2023, they have been busy revamping the company to match the pastry chef's identity as closely as possible. "At CinqSens, there was a lot of my 'palace' side (the chef has worked at Le Crillon, La Réserve and Le Prince de Galles), which was great but sometimes a little cold. I needed to be more about sharing, having fun... closer to people! This new brand, Nicolas Paciello Pâtisserie, which will officially open in September, will be 100% me", he assures us.
"I'll be offering more travel cakes, with references that made me happy when I was a kid, like my mom's marbré, but also the brownie or the caramel or milk chocolate barquettes. There's also a real, regressive chocolate cake that reminds me of the one my aunt used to make every birthday. Of course, I'll be bringing my technique and know-how to the table, but I'm aiming for a more accessible spirit!"
At the opening, Nicolas Paciello will be offering his "seven capital pleasures", including marbré, but also pain au lait, tarte au citron, tarte aux fruits de saison, flan and Paris-Brest, all reinvented by him. Entremets will still be available, as well as a boxed set of travel cakes in six different flavors. You have until August 9 to take advantage of the CinqSens range, before discovering Nicolas Paciello Pâtisserie in September, at 50 boulevard Jean Jaurès in Boulogne-Billancourt, as well as at 16 rue Méhul, in Pantin!
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Should we trust the medals on the bottles?
On a supermarket shelf, similar-looking bottles of wine are lined up at slightly contrasting prices. Without a salesperson, in a time-constrained food shopping area, a sticker placed like a jewel cuts through the act of purchasing. Gold, silver or bronze medals flash more brightly than a label that's not always easy to decipher. Award-winning wine, featured wine An award-winning wine is one that has been presented by the winery at one of the 127 competitions that award these precious badges (in 2024, according to the DGCCRF). The famous Concours Général Agricole, founded in 1870, the world's best Chardonnay or Sauvignon competitions, the Brittany or Mâcon wine competitions, the Millésime Bio challenge... There's an embarrassment of riches to choose from, with no limit on participation, but not without a heavy hand in the wallet. For each cuvée entered, you'll need to pay between 10 and 150 euros, depending on the competition, not including postage and packaging costs and the purchase of macaroons in the event of victory. Attractive spin-offs A potentially interesting calculation, given the commercial visibility these awards bring. In the year following the award, sales of the vintage tend to increase by between 20% and 40%. A boon for the estate, event organizers and supermarkets alike. All the more so as the medals are pouring in. In 2025, at the Concours Général Agricole, of the 12129 wines entered, 3361 were awarded medals, almost half of them gold. French legislation prohibits the awarding of more than a third of the samples presented. A quota with which most competitions flirt. Amateur jury Who awards these accolades? A volunteer jury, at their own expense. Mostly amateurs. The great need for people leaves little room for rigor or traceability. In 2025, at the Concours Général Agricole, over 7,000 people were needed to taste charcuterie, cheeses, jams and wines. At this year's Chardonnay du Monde competition, more than 300 jurors took part, with a limit of 20 samples per person. The most famous estates, which don't need to boost their sales, tend to neglect these competitions. Artisanal wineries, on the other hand, may shy away from these competitions as a matter of distinction, since the shiny stickers are associated with supermarkets. A place where it takes the place of good professional advice. A wine merchant, for example, capable of selling the uniqueness of a cuvée he has followed over the years.Our partners
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