International
Johnnie Walker's temple
In the heart of Edinburgh, the world's best-selling whisky brand has dedicated an entire building to its celebration, with immersive tastings, gourmet pairings and a rooftop bar terrace!
Scottish-style spirit tourism exists outside the distilleries of Speyside and the Islands. Another experience offers equally intense pleasures in central Edinburgh. While the historic capital is well worth a visit in its own right, it can be enhanced with a dip in Johnnie Walker House. On Princes Street - long the most expensive street in the UK outside London - a historic commercial building has been converted into a temple to the world's best-selling whisky. "It's the centerpiece of the largest whisky program ever undertaken in the industry," proclaims the flagship brand of Diageo, the world's leading spirits company. Opening in September 2021 after four years of refurbishment orchestrated by the specialized American agency BRC Imagination Arts -which previously worked for Talisker and Jameson - the site has already attracted over a million visitors.
This article is taken from Gault&Millau, le magazine #6. Find the latest issue on newsstands or in our online store.
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