Launched in 1995, this color has become a global icon

Nearly 117 years ago, the KitchenAid brand was born. It was to bring a whole new approach to cooking to domestic habits. In 2025, KitchenAid celebrates the 30th anniversary of a well-known color: Empire Red.

A resolutely innovative brand

Since 1908, KitchenAid has been accompanying culinary passion with an unchanging commitment to performance, durability and aesthetics. A pioneering brand - the originator of the very first dishwasher, then of the famous stand-mounted food processor - it made its mark in American kitchens before winning over the whole world. Popular with chefs and enlightened amateurs alike, KitchenAid embodies a vision of domestic comfort where technology rhymes with elegance.

With its rare ability to reinvent itself without denying its heritage, KitchenAid remains a benchmark that cannot be ignored. Over and above the reliability of its appliances, it is the care given to design, finishes and a palette of emblematic colors that contributes to its singular identity.

30 years of this flagship color

In 1995, KitchenAid shook things up by daring to use color in the muted world of household appliances. going against the grain of the sober trends of the time, the brand unveiled a deep, vibrant red called Rouge Empire. A bold gamble that became a worldwide success: this iconic hue has become a symbol of style and identity in kitchens the world over. Since then, the color has established itself as an essential signature, inspiring the entire industry.

Now, one color follows another, thanks to an unmissable event: the Color of the Year. KitchenAid unveils the flagship color that will be used on all its appliances, according to the design, cultural and social trends observed. Since 2019, the color palette has included Coral, Kyoto Glow, Honey, Beetroot, Hibiscus, Blue Salt and Butter.