This French boutique focuses on a spice you love

The French are the third biggest consumers of this famous spice in the world. And the founder of this new business understands this!

Yuna Lamarque Published on 6/23/25 at 3:10 PM

Bordeaux continues to delight gourmet fans. A few days ago, the city of Gironde welcomed a new boutique on rue Georges Bonnac, whose signature product is none other than a spice that is a Proust's madeleine for many...

What's the specialty of this Bordeaux boutique?

Eric Pommereaud, a former French-Malagasy chef, has set himself the challenge of using vanilla to delight the taste buds of the Bordelais. After setting up his own business selling Madagascar vanilla to Bordeaux's top restaurants, he decided to move up a gear and create his own boutique based around this flagship spice.

Ds C09860 Page 0001 He imports fresh vanilla, harvested directly from his family in Madagascar, as the entrepreneur confided to us. From now on, he wants to "give everyone a taste of this vanilla". This is how Vanille Luna opened its doors at the end of May 2025, with an offer that is part pastry shop, part delicatessen.

Traditional vanilla pastries

The store sells vanilla beans in the grocery section, as well as a multitude of vanilla-based products that he designs himself: tea, honey, fleur de sel, foie-gras...

The chef has also created a take-away concept for his popular pastries. He offers all the traditional pastry specialties, made with fresh bourbon vanilla beans. These include the famous Bordeaux canelés, but also vanilla choux, flans, vanilla and fruit tarts, macaroons and cheesecakes.

Some recipes are created with a twist that echoes her origins: "For example, we use fruits such as mango, lychee and pink berries, which are very popular in Madagascar".

They are made every morning by an on-site pastry chef, leaving the founder time to continue his vanilla deliveries to Bordeaux restaurants, which are close to his heart.