This 3-toque chef offers you the chance to win a gourmet meal... for the price of lunch in his foodtruck
What if a simple meal ordered from a foodtruck could be transformed into a gourmet lunch? Discover the gourmet idea of this chef, awarded 3 Gault&Millau toques.
at first glance, nothing distinguishes this lunch from the others. Order, enjoy, leave. And yet, recently in Nancy, every visit to Izakaya can turn into a real gastronomic opportunity. Chef Charles Coulombeau's Franco-Nipponese-inspired food truck introduces a concept as simple as it is effective: a "Golden Ticket" slipped not into a box, but into the customer experience itself. to be won? A menu at the gourmet restaurant La Maison dans le Parc (3 toques).
How to win a gourmet lunch at La Maison dans le Parc?
The principle is based on a monthly competition open to loyalty cardholders. with each order, either on-site or online, participants accumulate chances of being drawn. The more frequent the visit, the greater the chance of winning. It's a well-oiled machine that rewards regularity, while establishing an event that regulars look forward to.
But what makes this operation so unique is the nature of the prize. Each month, the winner receives a very different street food experience: a Menu du Moment, including wine, at La Maison dans le Parc. A gastronomic interlude valued at 82 euros, to be enjoyed in a refined setting, from Wednesday to Saturday lunchtime.
Behind this initiative is the signature of chef Charles Coulombeau, whose approach is to bring together two worlds that seem to oppose each other: the accessible, fast and convivial cuisine of a food truck, and the demanding standards of a gourmet restaurant. Here, there's no rupture, but rather a clear continuity between immediate pleasure and a more immersive culinary experience.
The competition, launched in early March, will run until the end of 2026, with one winner chosen each month. Contacted in the days following the draw, the winner will be able to collect his or her precious sesame directly from the food truck, before reserving his or her moment of exception.
Beyond the fun aspect, the operation reveals a more subtle strategy: to create a lasting bond with customers, while arousing their curiosity. By offering a concrete gateway to another facet of its universe, Izakaya tells a story, that of a culinary journey that begins on the go... and can end at the table, in a completely different setting.
