Pays Gourmand: gourmet label

Tasteful destinations

Promoting gastronomic assets is an essential part of a destination's image. Gault&Millau, which has been defending and highlighting the ecosystem of the culinary trades for over fifty years, is now taking its approach a step further and committing itself to local players by launching "Pays Gourmandˮ. A unique opportunity to federate the players in a town, department or region by consecrating them as a gourmet destination via the award of a label drawing on the legitimacy of its Brand. A unique opportunity for players in the bien-manger sector to gain in attractiveness, sedentarize talent and attract the new generation. "Pays Gourmandˮ also includes concrete actions to create a common thread throughout the year, through events and an engaging, dynamic on-line and off-line strategy capitalizing on the powerful audience of the Gault&Millau digital hub - website, social networks...

Ask for the program!

The mission of the "Pays Gourmandˮ label is to leverage the potential of each region by establishing a benchmark of excellence for their gourmet heritage. In concrete terms, this label provides a marketing and commercial impetus for institutional players to highlight the talent of restaurateurs, food artisans and producers. The aim is to bring economic and social dynamism to the region. The aim is to reveal and promote the specificities of local gastronomic assets, support artisans by promoting their know-how, and revitalize town centers. A response to the latest concerns. With concrete results: increased tourist numbers, higher sales for professionals in the gastronomic sector. The label also offers an opportunity to attract new talent and investors.

Gourmet inventory

Gault&Millau dedicates its unique art of unearthing the very best in gastronomy to the service of "Pays Gourmandˮ. A census of all the gastronomic players who make up the unique character of a territory: restaurateurs, hoteliers, food artisans. A tribute to the men and women who share their passion for good food. Sweet, bakers, pastry-makers, chocolatiers, confectioners, ice-cream makers, biscuit-makers or savoury, butchers, charcutiers, cheese-makers. Not forgetting farmers and producers of wines, ciders, beers and spirits. Talents and flavors that will be showcased via a listing in a dedicated "Pays Gourmandˮ app, in addition to visibility on the Gault&Millau website, social networks and publication in regional guides. The label will also be celebrated at a new media event, an unmissable rendezvous for announcing the artisans selected by Gault&Millau.

On the menu

The "Pays Gourmandˮ application, practical and ergonomic, lists all the restaurateurs and players in the food trades within a single region for a successful gourmet getaway. A host of customization options are available, from the choice of establishments to feature (artisans, restaurateurs...) to the welcome notifications that appear on cell phones. This total customization includes a section devoted to news from territories awarded the "Pays Gourmandˮ label. You'll also find all the promotions offered by the players referenced on the application and the Gault&Millau commercial good deals.

A host of options will give territories even greater visibility: creation of gastronomic itineraries in the application, annual gourmet event(s) or competition(s) organized in one or more communes in the region, digital animations and competitions, creation and broadcasting of promotional videos in several languages and through the Gault&Millau network. With all the know-how of Gault&Millau and the power of its leading French digital gastronomic platform, and the influence of the national guide, regional and thematic editions.

Welcome to Gault&Millau!

To enhance the value of a territory's membership of the label, a "Pays Gourmandˮ plaque, the ultimate sign of recognition, will also mark the entrances to label towns, reaffirming the gastronomic interest of the destination. This sign will display one or more aprons rewarding the richness of the territory according to a rigorous quality charter defined by Gault&Millau: "Pays Gourmandˮ original, to discover, gastronomic, remarkable or exceptional respectively 1, 2, 3, 4 and 5 aprons. Precious sesames to enhance a destination in the eyes of visitors keen on gastronomy and the art of living. Each year, the areas awarded the label will be audited to update the information and guarantee the quality of the restaurateurs and artisans listed. It will also be an opportunity to adjust the number of aprons awarded to reflect changes in the offering. Last but not least, this annual event provides an opportunity to review the economic and social situation with local and regional decision-makers, while defining the marketing strategy to be implemented the following year. A new chapter in a beautiful gastronomic story to be written together...