Bridor celebrates the World Cup

6/18/18

This year, Bridor celebrates its 30th anniversary in the presence of Mr. Jean-Yves Le Drian, Minister of Foreign Affairs and Mr. Loïc Chesnais-Girard, President of the Brittany Region, alongside Louis Le Duff . Story of an ascent, by Paula

Bridor takes craftsmanship to a new level. 70% of its business is export-oriented. Thanks to deep-freezing, products are cooked on site, ensuring their freshness for the consumer.

Bridor is backed by the presence of MOFs with their well-established chef's hats. Jean-Jacques Massé, an international quality guarantor, accompanies the brand to trade fairs and promotional events, whileFrédéric Lalos, who gained his pastry-making CAP at Lenôtre, is "happy to make beautiful products here", which he oversees with a professional eye. Jean-François Guardin has taken on the role of passing on know-how to future generations, whom Bridor is committed to training.

Bridor and craftsmanship?

For Louis Le Duff, founding chairman of Groupe Le Duff, traditional craftsmanship is no longer relevant. Too much time, too many burdens, too much fatigue. Know-how is a step that needs to be passed on and supported in order to reduce the drudgery of tasks, increase production volumes and maintain a quality that shines around the world.

Involved in the creation of the MAF (meilleurs apprentis de France) competition, and with the support of the president of the MOF, he preserves the knowledge of the trade, which he helps to evolve by means of express modernization. Monsieur Louis" likes to pat his team members on the back and knows how to make his audience laugh, but he is also a businessman who is developing rolls and other viennoiseries internationally, with the forthcoming opening of Bridor in China as an example.

If the Chinese consumed as much bread as the French, then the "beret-wearers" would face stiff competition... But we're not there yet, let's get on with the games. Louis Le Duff has become the official supplier to the French team for the 2018 soccer World Cup, opening festivities marked by 30 years of activity.