Discovering the "Pays Gourmand
A new label to surprise you, again and again, with the thousand and one flavours of France and its artists of good taste...
Gastronomic tourism, a new way to travel
Savor the hidden treasures of each region, discover the artisans of the past and the new generation of taste cultivators... An inexhaustible source of inspiration for Gault&Millau, which today unveils a new label, "Pays Gourmand", as a tribute to those who make up the richness of our terroir. Faced with the frenzy of a life that never stops - or almost never stops - the joy of taking one's time, on the gourmet roads of France, has been making a comeback in recent years.
This is a new challenge for the tourism industry, which has to reinvent itself and come up with a storytelling approach to connect with travellers eager to experience all the facets of gastronomy, as they discover a sometimes little-known heritage. It's a movement skilfully cultivated by the region's institutional players, catering professionals and producers, who are opening their doors wide to these new, more environmentally-friendly explorers.
A label to support you
The "Pays Gourmand" label will soon be guiding these gourmet travellers, while supporting those to whom we owe the good products made in France, essential ingredients of our cultural exception. An abundance of destinations, initiatives, men and women of taste, celebrated and recognized, as they deserve...
